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Value Creation (Spring 2018)

Whatever your organization produces, one hard truth applies: your offering has zero value unless your customers perceive value in it. One of the core challenges for leaders today is to understand the nuances of creating value in the mind of the consumer. In this issue, we put value creation in the spotlight in an effort to define what it looks like and how to enable more of it.

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Rotman Managment Magazine, Spring 2018: Value Creation

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The latest research and ideas from Rotman faculty, leading academics at top-tier schools, and thought leaders across a range of fields, including Design Thinking, Psychology, Consulting,

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Editors Letter

Editor's

Letter

WHATEVER YOUR ORGANIZATION PRODUCES — whether it be the latest technology, a healthcare experience or some type of financial service — one hard truth applies: Your offering has zero value unless your customers perceive value in it....CONTINUE READING

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