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Rotman on Design: The Best on Design Thinking from Rotman Magazine Paperback – Illustrated, May 14 2013

by Roger Martin (Editor), Karen Christensen (Editor)
4.4 4.4 out of 5 stars 30 ratings
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Over the past decade, the Rotman School of Management and its award-winning publication, Rotman magazine, have proved to be leaders in the emerging field of design thinking. Employing methods and strategies from the design world to approach business challenges, design thinking can be embraced at every level of an organization to help build innovative products and systems, and to enhance customer experiences.

This collection features Rotman magazine's best articles on design thinking and business design. Insights are drawn from the people on the frontlines of bringing design into modern organizations, as well as from the leading academics who are teaching design thinking to a new generation of global leaders.

Rotman on Design is divided into three sections, each of which features an all-new introduction by a prominent thought leader. The selections cover a variety of practical topics, focusing on why design methodologies are so important today and how they can be introduced into organizations that have never before considered design thinking. They also illustrate the particular skills that promote great design - whether it be of a new business plan, a user experience, a health care system, or an economic policy. Together, the articles in this collection will help managers to thrive and prepare for future challenges.

Anyone who is interested in fostering creativity and innovation in their organization will benefit from this engaging book.

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Previous page
  1. Print length
    264 pages
  2. Language
    English
  3. Publisher
    Rotman-UTP Publishing
  4. Publication date
    May 14 2013
  5. Dimensions
    21.79 x 2.16 x 26.67 cm
  6. ISBN-10
    1442616202
  7. ISBN-13
    978-1442616202
  8. See all details
Next page

Product description

Review

"There are still some who believe that design is just about making things, people, and places pretty. In truth, one of design's most fundamental tasks is to help people deal with change. Consequently, design is increasingly important and will become a necessary component of everybody's education. The Rotman School is among those leading the way."
-- Paola Antonelli, Senior Curator, Architecture and Design, and Director, Research and Development, The Museum of Modern Art

"Design thinking has unlocked the creative potential of leading organizations around the world. The stories in Rotman on Design will inspire innovators everywhere."
-- David Kelley, Founder of IDEO and the Stanford d.school

"This is the most extraordinary collection of essays on Design and Design Thinking that I have ever seen. Including contributions by the most insightful leaders in the field, it is a powerfully useful book that everyone in search of more innovation and creativity must have."
-- Bruce Nussbaum, Professor of Innovation and Design, Parsons The New School of Design, and Founder, Bloomberg Businessweek’s Innovation & Design channel and IN: Inside Innovation supplement

"Rotman on Design is the ultimate collection of contemporary ideas about design and business. If you want a broad view of how design is changing how companies work, this is it."
-- Patrick Whitney, Dean and Steelcase/Robert C. Pew Professor, Institute of Design, Illinois Institute of Technology

About the Author

Roger Martin is Academic Director at Martin Prosperity Institute, professor emeritus of Strategic Management, and former Dean at the Rotman School of Management at the University of Toronto.



Karen Christensen is Editor-in-Chief of Rotman magazine and Executive Director of Strategic Communication in the Rotman School of Management.

Product details

  • Publisher ‏ : ‎ Rotman-UTP Publishing; Illustrated edition (May 14 2013)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 264 pages
  • ISBN-10 ‏ : ‎ 1442616202
  • ISBN-13 ‏ : ‎ 978-1442616202
  • Item weight ‏ : ‎ 930 g
  • Dimensions ‏ : ‎ 21.79 x 2.16 x 26.67 cm
  • Customer Reviews:
    4.4 4.4 out of 5 stars 30 ratings

Customer reviews

4.4 out of 5 stars
4.4 out of 5
30 global ratings

Top reviews from Canada

PAS
5.0 out of 5 stars Leading Thought on Design of Strategy
Reviewed in Canada on April 23, 2017
Verified Purchase
I was fortunate enough to be taught by Roger and glad to see that Rotman is continuing this leading edge work.
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Robert Morris
5.0 out of 5 stars The best on design thinking from Rotman Magazine: An abundance of valuable insights.
Reviewed in Canada on October 4, 2013
Brilliantly co-edited by Roger Martin and Karen Christensen, the several dozen brief essays comprise the best single source for information, insights, and counsel on design thinking and then design doing of which I am aware. The material is carefully organized within three Parts:

1. The Foundation: Why Design? Why Now?
Introduction by John Maeda

2. How Design Fits into the Modern Organization
Introduction by Claudia Kotchka

3. A Skill Set Emerges
Introduction by Tim Brown

These are among the dozens of business subjects and issues of special interest and value to me, also listed to indicate the scope of the book’s extensive coverage.

o Implications for Strategy as Design, Jeanne Liedtka (Pages 24-25)
o Characteristics of Design Thinking, Charles Owen (48-49)
o A few approaches to consider when effectiveness for "tribe" or brand is most important, Sohrab Vossoughi (57-59)
o "Open-Empathy" Initiatives, Dev Patnaik & Peter Mortensen (63-65)
o Some possible aspects of a more Darwinian approach to design, Tim Brown (68-71)
o The Validity vs. Reliability Battlefield, Roger Martin (88-91)
o Formulating an "Opportunity Map," Alonzo Canada (94-97)
o "Sins & Lessons," Jeanne Liedtka (106-109)
o Design vs. Design Thinking/Mindset & Methodology, Heather Fraser (118-121)
o The Designer's Approach to Risk, Diego Rodriguez & Ryan Jacoby (129-133)
o Four Obstacles to Implementation of Creative Approaches, Robert Fabricant (148-151)
o Growing Influential Networks, Fred Dust & Ilya Prokopoff (155-157)
o Key components of fostering strategy as experienced in your organization, Jeanne Liedtka (161-163)
o Lessons from Breakthrough Engineering, Jeanne Liedtka & Robert Friedel (191-195)
o The importance of synthesis to design, Jon Kolko (215-219)
o How to Flip Orthodoxies, Bansi Nagli & Helen Walters (224-225)
o The Tools of Openness, Tim Leberecht (228-231)
o The Sustainable Shopping Experience: Store Interior, Steve Bishop & Dana Cho (235)
o Being: Design as a Mindset, and, Doing: Bringing Methods to the Madness, Heather Fraser (252-255)
o Using improvisation to Enhance Brainstorming Sessions, Elizabeth Gerber (258-260)

Here in Dallas near the downtown area, there is a Farmer's Market at which some of the merchants offer slices of fresh fruit as samples of their wares. In that same spirit, I show share a representative selection of excerpts that are representative of the material that originally appeared in Rotman Magazine.

"In the end, design is about [begin italics] shaping [end italics] a particular context, rather than [begin italics] taking [end italics] it as it is. Success today arises not from emulating others, but by evolving unique models, products and experiences -- in short, creative solutions. That's an end result we can all get behind, and design has already proven its value in achieving it." Roger Martin (Page 9)

"Whether your task is to design a product or an interaction, a delivery system or a business model, design is about rethinking what you are doing. Make no mistake: it is not a route to easy answers. Rather than solving problems, design [begin italics] finds [end italics] problems, and rather than providing answers it [begin italics] asks questions [end italics]. And in our increasingly complex world, this is the stance we need to adopt." Paola Antonelli (11)

"My hope is not that design will be everywhere, but that design will be [begin italics] where it is most needed [end italics], which is in creating new kinds of experiences and products, and addressing the challenges organizations are facing as they move from hierarchical to heterarchical entities. And from what I've seen, design is up to the task." John Maeda (13)

"The late-great Peter Drucker once said, 'The mission and purpose of every business is to satisfy the customer.' In our complex and information-saturated world, we often lose sight of this. Leaders tend to focus on questions like, 'What should we do next?' rather than, 'What does my customer need?' The concept of design will bring you back to your customer, every single time. And if you want to create value these days, that is where you have to be." Claudia Kotchka (73)

"Let's face it: the evidence before us is that our world is not going to get any less complicated or volatile. As a result, organizations have to be more adaptable and more resilient that ever before. As today's leading companies have shown, the key components of adaptation and resiliency are innovation, creativity, and design. Nature's solution to change has always been to create and evolve, and in my view, the smartest organizations will embrace this stance going forward." Tim Brown (165)

Roger Martin and Karen Christensen deserve most of the credit for the design thinking that selected and organized the material; they then supervised the design doing in a collaboration with others that made their shared vision a reality. Its production and aesthetic values are of very high quality, as are the text and illustrations. Ben Weeks, Stefanie Schram, and staff at Underline Studio, and Andora Graphics are among those who also deserve commendation. This is a volume that I hope you will soon hold in your hands.
3 people found this helpful
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Top reviews from other countries

Alan Gordon
5.0 out of 5 stars I've enjoyed many of them in Rotman Management Magazine
Reviewed in the United States on November 28, 2015
Verified Purchase
Martin is leading an important innovation in leadership. He has brought together some of the world leaders on Design Thinking under one cover. I've enjoyed many of them in Rotman Management Magazine. I'm so grateful to be able to obtain articles that are currently unavailable. This is must reading for leaders of the future.
2 people found this helpful
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Hazel T.
5.0 out of 5 stars My personal companion
Reviewed in the United Kingdom on November 22, 2014
Verified Purchase
A must have for anyone wanting to explore and leverage the many ways of applying design thinking
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Keith Nakoff
5.0 out of 5 stars Five Stars
Reviewed in the United States on January 7, 2015
Verified Purchase
great
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Thanazit
4.0 out of 5 stars Very Good Book!
Reviewed in the United States on January 31, 2014
Verified Purchase
This is a very rare item on design thinking book. Although some chapters are hard to read, but others are very good on design thinking concept.
2 people found this helpful
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Richard McKnight
3.0 out of 5 stars So-So
Reviewed in the United States on January 10, 2015
Verified Purchase
I bought this because I wanted to learn more about so-called "Design Thinking." It is a collection of scholarly articles on the subject. It contains no methodology at all. The articles are thought provoking, but little more.
2 people found this helpful
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