Rotman School of Management

Main Content

"Nudging Innovation in Your Organization" - 20th Annual Rotman Lifelong Learning Conference for Managers and Executives

8:00-8:55am check-in and breakfast; 9:00am sharp to 11:55am sessions; 12:00-1:00pm lunch; 1:05-4:00pm sessions; 4:00-4:45pm drinks reception

Event Details

Speaker Series | Conference | Networking Event

Date: Friday June 01, 2018 | 09:00 AM - 04:00 PM
Speaker(s): Welcome By: BRIAN SILVERMAN, Associate Dean, Research & Academic Resources, Rotman

Conference Chair: DILIP SOMAN, Professor of Marketing, Corus Chair in Communications and Co-Director – Behavioural Economics in Action Research Centre (BEAR), Rotman and Author, The Last Mile: Creating Social and Economic Value from Behavioural Insights (Rotman-UTP Publishing, 2015)

SPEAKERS:
COURTNEY FEIDER, Executive Coach, Organizational Brand Strategist and Author
SEBASTIAN FIXSON, Professor of Innovation and Design, Babson College
JOSHUA GANS, Professor of Strategic Management and Jeffrey S. Skoll Chair in Technological Innovation and Entrepreneurship, Rotman; Author
FRANCESCA GINO, Tandon Family Professor of Business Administration and Co-Chair, Behavioral Economics Executive Education Program, Harvard Business School; Editor-in-Chief, Organizational Behavior and Human Decision Processes Journal; Author
TUCKER MARION, Associate Professor of Innovation and New Product Development, D’Amore-McKim School of Business, Northeastern University
DAVID ROBERTSON, Professor of Practice, Wharton School of Business, UPenn; Author
MELISSA SCHILLING, Herzog Family Professor of Management, Stern School of Business, NYU; Author
Topic: “Nudging Innovation in Your Organization”
Venue: Desautels Hall (Second floor, South Building) | map
Rotman School of Management, U of Toronto,
105 St George Street
Location: Toronto
Cost: $800 per person plus HST; $500 per person for Rotman Executive Program graduates, UofT Alumni and "Rotman Management Magazine" subscribers; $400 per person for employees of non-profit organizations (includes governments, hospitals, universities and colleges); $300 per person for Rotman Alumni (MBA, MFin, PhD, BCom) and current university and college students enrolled outside of Rotman; $175 per person for members of Rotman classes ending in 3, 8, 16, 17 and 18 and current Rotman students, faculty and staff
Register Now

Fees include: 7 presentations, 6 books written by each of the 7 presenters, breakfast, lunch, refreshments and drinks reception

Sessions and Presenters:

I Heart Creativity: A Guide to Defining Your Creative Purpose and Anchoring Yourself in Change (CreateSpace, 2017) by COURTNEY FEIDER, Executive Coach, Organizational Brand Strategist and Author

Prediction Machines: The Simple Economics of Artificial Intelligence (Harvard Business School Press, Apr. 17, 2018) by JOSHUA GANS, Professor of Strategic Management and Jeffrey S. Skoll Chair in Technological Innovation and Entrepreneurship, Rotman: Co-Author (with A. Agrawal, A. Goldfarb)

Rebel Talent: Why It Pays To Break The Rules At Work And In Life (Dey Street Books imprint of HarperCollins, May 1, 2018) by FRANCESCA GINO, Tandon Family Professor of Business Administration and Co-Chair, Behavioral Economics Executive Education Program, Harvard Business School; Editor-in-Chief, Organizational Behavior and Human Decision Processes Journal and Author

The Power of Little Ideas: A Low-Risk, High-Reward Approach to Innovation (HBR Press, 2017) by DAVID ROBERTSON, Professor of Practice, Wharton School of Business, UPenn; Author

Quirky: The Remarkable Story of the Traits, Foibles, and Genius of Breakthrough Innovators Who Changed the World (Public Affairs, Feb. 13, 2018) by MELISSA SCHILLING, Herzog Family Professor of Management, Stern School of Business, NYU; Author

The Innovation Navigator: Transforming Your Organization in the Era of Digital Design and Collaborative Culture (Rotman – UTP Publishing, June 15, 2018) by TUCKER MARION, Associate Professor of Innovation and New Product Development, D’Amore-McKim School of Business, Northeastern University, and SEBASTIAN FIXSON, Professor of Innovation and Design, Babson College

Agenda:

8:15-8:59 - Check-In, Continental Breakfast

9:00-9:05 - Setting the Stage From the Conference Chair

DILIP SOMAN, Corus Chair in Communications, Professor of Marketing & Director – Behavioural Economics in Action Research Centre, Rotman; Author, The Last Mile: Creating Social and Economic Value from Behavioural Insights (Rotman-UTP Publishing, 2015)

9:05-12:00 - Three Book Talks Followed by a Fireside Chat and Q&A

Rebel Talent: Why It Pays to Break the Rules at Work and in Life (Harper Collins, May 1, 2018) by FRANCESCA GINO, Tandon Family Professor of Business Administration & Co-Chair, Behavioural Economics Exec Ed Program, Harvard Business School; Author

Book Synopsis: Rebels have a bad reputation. We think of them as troublemakers, outcasts, contrarians: those colleagues, friends, and family members who complicate seemingly straightforward decisions, create chaos, and disagree when everyone else is in agreement. But in truth, rebels are also those among us who change the world for the better with their unconventional outlooks. Instead of clinging to what is safe and familiar, and falling back on routines and tradition, rebels defy the status quo. They are masters of innovation and reinvention, and they have a lot to teach us.  Francesca Gino has spent more than a decade studying rebels at organizations around the world, from high-end boutiques in Italy’s fashion capital, to the World’s Best Restaurant, to a thriving fast food chain, to an award-winning computer animation studio. In her work, she has identified leaders and employees who exemplify “rebel talent,” and whose examples we can all learn to embrace.  Gino argues that the future belongs to the rebel - and that there’s a rebel in each of us. We live in turbulent times, when competition is fierce, reputations are easily tarnished on social media, and the world is more divided than ever before. In this cutthroat environment, cultivating rebel talent is what allows businesses to evolve and to prosper. And rebellion has an added benefit beyond the workplace: it leads to a more vital, engaged, and fulfilling life. Whether you want to inspire others to action, build a business, or build more meaningful relationships, Rebel Talent will show you how to succeed — by breaking all the rules.

The Power of Little Ideas: A Low-Risk, High-Reward Approach to Innovation (HBR Press, 2017) by DAVID ROBERTSON, Professor of Practice, Wharton School of Business, UPenn; Author

Book Synopsis: Conventional wisdom today says that to survive, companies must move beyond incremental, sustaining innovation and invest in some form of radical innovation. “Disrupt yourself or be disrupted!” is the relentless message company leaders hear. The Power of Little Ideas argues there’s a “third way” that is neither sustaining nor disruptive. This low-risk, high-reward strategy is an approach to innovation that all company leaders should understand so that they recognize it when their competitors practice it, and apply it when it will give them a competitive advantage. This distinctive approach has three key elements:

• It consists of creating a family of complementary innovations around a product or service, all of which work together to make that product more appealing and competitive.
• The complementary innovations work together as a system to carry out a single strategy or purpose.
• Crucially, unlike disruptive or radical innovation, innovating around a key product does not change the central product in any fundamental way.

In this powerful, practical book, David Robertson illustrates how many well-known companies, including CarMax, GoPro, LEGO, Gatorade, Disney, USAA, Novo Nordisk, and many others, used this approach to stave off competitive threats and achieve great success. He outlines the organizational practices that unintentionally torpedo this approach to innovation in many companies and shows how organizations can overcome those challenges. Aimed at leaders seeking strategies for sustained innovation, and at the quickly growing numbers of managers involved with creating new products, The Power of Little Ideas provides a logical, organic, and enduring third way to innovate.

Quirky: The Remarkable Story of the Traits, Foibles, and Genius of Breakthrough Innovators Who Changed the World (Public Affairs, 2018) by MELISSA SCHILLING, Herzog Family Professor of Management, Stern School of Business, NYU; Author

Book Synopsis: What really distinguishes the people who literally change the world--those creative geniuses who give us one breakthrough after another? What differentiates Marie Curie or Elon Musk from the merely creative, the many one-hit wonders among us? Melissa Schilling, one of the world's leading experts on innovation, invites us into the lives of eight people--Albert Einstein, Benjamin Franklin, Elon Musk, Dean Kamen, Nikola Tesla, Marie Curie, Thomas Edison, and Steve Jobs--to identify the traits and experiences that drove them to make spectacular breakthroughs, over and over again. While all innovators possess incredible intellect, intellect alone, she shows, does not create a breakthrough innovator. It was their personal, social, and emotional quirkiness that enabled true genius to break through--not just once but again and again. Nearly all of the innovators, for example, exhibited high levels of social detachment that enabled them to break with norms, an almost maniacal faith in their ability to overcome obstacles, and a passionate idealism that pushed them to work with intensity even in the face of criticism or failure. While these individual traits would be unlikely to work in isolation--being unconventional without having high levels of confidence, effort, and goal directedness might, for example, result in rebellious behavior that does not lead to meaningful outcomes--together they can fuel both the ability and drive to pursue what others deem impossible.  Schilling shares the science behind the convergence of traits that increases the likelihood of success. And, as Schilling also reveals, there is much to learn about nurturing breakthrough innovation in our own lives--in, for example, the way we run organizations, manage people, and even how we raise our children.

 

12:05-12:55 - Box Lunches

1:00-3:55 - Three Book Talks Followed by a Fireside Chat and Q&A

I Heart Creativity: A Guide to Defining Your Creative Purpose and Anchoring Yourself in Change (CreateSpace, 2017) by COURTNEY FEIDER, Executive Coach; Organizational Brand Strategist; Author

Book Synopsis: Creativity has long been seen as something that you either have or you don’t. I Heart Creativity provides a practical, human, and heart-focused perspective with methods to unblock, develop, and nurture your own creativity, and to apply these discoveries for a richer experience at work and deeper connections in life. Offering a fresh take on the subject of practical creativity, Courtney Feider argues that it is available to everyone. She takes you on a journey of the soul that leads you back to a better version of yourself, tapping new potential for you and for the people you work with.

Prediction Machines: The Simple Economics of Artificial Intelligence (Harvard Business School Press, Apr. 17, 2018) by JOSHUA GANS, Professor of Strategic Management & Jeffrey S. Skoll Chair in Technological Innovation & Entrepreneurship, Rotman; Co-Author (with A. Agrawal, A. Goldfarb)

Book Synopsis: Artificial intelligence does the seemingly impossible, magically bringing machines to life--driving cars, trading stocks, and teaching children. But facing the sea change that AI will bring can be paralyzing. How should companies set strategies, governments design policies, and people plan their lives for a world so different from what we know? In the face of such uncertainty, many analysts either cower in fear or predict an impossibly sunny future. But in Prediction Machines, three eminent economists recast the rise of AI as a drop in the cost of prediction. With this single, masterful stroke, they lift the curtain on the AI-is-magic hype and show how basic tools from economics provide clarity about the AI revolution and a basis for action by CEOs, managers, policy makers, investors, and entrepreneurs.

When AI is framed as cheap prediction, its extraordinary potential becomes clear:

-Prediction is at the heart of making decisions under uncertainty. Our businesses and personal lives are riddled with such decisions.

-Prediction tools increase productivity--operating machines, handling documents, communicating with customers.

-Uncertainty constrains strategy. Better prediction creates opportunities for new business structures and strategies to compete.

Penetrating, fun, and always insightful and practical, Prediction Machines follows its inescapable logic to explain how to navigate the changes on the horizon. The impact of AI will be profound, but the economic framework for understanding it is surprisingly simple.

The Innovation Navigator: Transforming Your Organization in the Era of Digital Design and Collaborative Culture (Rotman – UTP Publishing, June 15, 2018) by TUCKER MARION, Associate Professor of Innovation and New Product Development, D’Amore-McKim School of Business, Northeastern University, and SEBASTIAN FIXSON, Professor of Innovation and Design, Babson College

Book Synopsis: Innovation is a top strategic priority for firms across all industries. And we are in the midst of a new era, as over the last decade, the advancement of digital technologies and the development of a collaborative culture has created the conditions for new approaches to innovation. In The Innovation Navigator, Tucker J. Marion and Sebastian K. Fixson explore four innovation archetypes or modes – "specialist," "venture," "community" and "network," which feature prominently in the expanding innovation landscape. Specialists employ technologies to achieve entirely new solutions and superior product performance. New corporate ventures lower the barriers for employees to self-select into entrepreneurial projects, while reducing the constraints of bureaucracy. The community brings new sources of knowledge by expanding past the firm's boundaries, dramatically increasing the number of participants. The network creates partnerships and ecosystems that create innovations that could not be developed by individual companies alone. The Innovation Navigator guides the reader in exploring and exploiting these different modes of innovation. Individual chapters provide key insights into the inherent opportunities and challenges of the modes from an number of vantage points, from the impact on organizational resources to the role of incentives. The book also provides a framework for how firms can leverage dynamic mode shifts and multimode strategies. Firms across the industrial spectrum are profiled, from new additive manufacturing companies such as Formlabs, community-based solution providers like Forth, to traditional firms exploring new modes like GE Appliances and their FirstBuild initiative. The Innovation Navigator will also assist executives in building the capabilities for peak performance in this new innovation landscape.

4:00-4:45 - Drinks Reception

QUESTIONS: events@rotman.utoronto.ca | Daniel Ellul (416) 978-6119 | Megan Murphy (416) 978-6122

Cancellation Policy

Cancellations received in writing to events@rotman.utoronto.ca 24 hours prior to the event will receive a refund less a $10 administration fee per person. If we do not receive written notice of your cancellation, you will be charged the full amount for this session. Substitutions are always welcome.

Rotman's Event Privacy Policy

We adhere to both FIPPA and CASL. Read our Event Privacy Statement for details.

CLICK HERE

© Rotman School of ManagementAASCB